Online business reviews have been a staple tool of consumer research for decades. They’re essentially a tool that helps consumers find the best (or worst) places to shop or hire a service provider. In this day and age, however, online business reviews have taken on an entirely new role. They’re helping start-up entrepreneurs earn money online.

In short, start-up entrepreneurs are doing what they’ve always done: trying to figure out how they can make money before ever getting their feet wet. The results aren’t in yet, and they’re definitely indisputable: online business reviews are among today s leading sources of information and Influence for both consumers and businesses.

Over 85 percent of all potential buyers comb through online business reviews while researching local businesses. What this means for start-up entrepreneurs is the ability to cut through the noise and get straight to the point. This is where these positive online reviews come into play.

Start-ups need to understand the importance of consumer trust. Without consumer trust, there’s no business. Consumer trust is earned over time through proven track records and positive feedback. The best way to earn trust is to build up a reputation online.

How can a business earn consumer trust?

Reviews. Consumer reviews give the entire business and its product or service the benefit of the doubt. These reviews take the hard work out of choosing a new vendor by giving the entire story from the consumer’s perspective, which is rare and valuable. Consumer reports are gathering this data, as they are becoming more common.

Start-ups can begin grooming their online reputations right away with some quality and well-researched online reviews. Many reputable websites offer paid reviews that can be accessed after the initial free trial period expires so a business can get a handle on the online community. It can also help to post frequent and thoughtful online reviews on their Facebook page, Twitter account, blogs and other digital media outlets.

Building a brand is not easy, but it’s worth the effort for those who want to tap into the lucrative online market. Consumers are looking for integrity when it comes to shopping and are increasingly distrustful of online vendors. With the rise of social media, trust can easily be earned if a brand is chosen carefully and presented in the right way. For start-ups, consumer reports are a great way to earn the trust and loyalty of consumers as they build their business.